Brand New

Post #3

Brand New by Ben Rector is an upbeat, quirky, summer vibes type of song and album that brings the listener through a moment in his life, in an optimistic point of view. After releasing five different albums, it wasn’t until he released his sixth, on August 28th, 2015, called “Brand New,” that his music started to pick up the publicity that it deserved. Shortly following the release of this album, the song “Brand New” began to pick up some traction with the mainstream media.

Thanksgiving 2016, Rector appeared during the Thanksgiving Macy’s day Parade, which was broadcasted live on NBC nationwide. As of 2018, Brand New has been featured in over 40 televisions placements, such as the Ellen Degeneres show, America’s Got Talent, and was featured in the trailers for two big movies, like Moana and the Edge Of Seventeen.

Overall the beat of the song is very up beat, it’s the kind of music that you seek out when you wanting to go out with friends, feel better, or just have a good time. Ben Rector has this amazing musical power to connect his music to many different people through not just beat, but the lyrics too. In a sense it’s a universal song that one can hear and feel like they’re on top of the world. While although its got that summer vibe, it also has that love song vibe, like when he sings “it’s the way that I feel when I’m with you, brand new.” Which can be inviting towards people who often seek out love songs, or a specific type that fits the mold.

The album Brand New is also the last album by Ben Rector to be published by Aptly Named recording studies, his next album “Magic” was released by a studio called OK Kid.